RESUME
SKILLS
- Digital strategy
- Adobe Creative Suite (Indesign, Photoshop, Illustrator)
- Social media: TikTok, Youtube, Twitter, Pinterest, Instagram, Facebook Business
- Photography
- Design Support
- Community Management
- Search engine optimization
- Web, social, and email content writing
- Email management (Mailchimp)
- Social media marketing
- Canva and Figma
- Wordpress
- Microsoft Office
- AP Style and publication support
WORK EXPERIENCE
Content Marketing Coordinator
Institute for Contemporary Art, Richmond VA
June 2022 - Present
- Creates engaging content and posts cross-platform for 5 different social channels
- Works on a team of multiple departments to create and implement social media strategy and increase engagement and attendance rates
- Facilitates email strategy, creation, and communication while managing multiple communities and publics
- Grew email subscription audience by over 10%, increased social engagement, and increased overall attendance rates
- Collaborates with event staff, development, and curatorial department to create and update website and event pages
- Responsible for email management to a total of over 11,000 recipients
- Serves as a liaison between national PR firm and multiple internal departments
- Exhibition marketing to local, national, and international audiences
- Artist publication support and image repository organization
Facility Events Staff Assistant
Lewis Ginter Botanical Garden, Richmond, VA
July 2021 - May 2022
- Successfully communicated needs of staff and event organizers on teams of 50+ people
- Greeted and guided over 150 guests at a time and provided event and/or basic Garden information as needed for multiple types of events
- Followed procedures and protocols established by supervisor and the Garden for the types of events held each shift
Public Relations and Marketing Intern
Lewis Ginter Botanical Garden, Richmond VA
April 2021 - August 2021
- Posted info to Garden websites and social media platforms to effectively communicate with the public
- Assisted with events as needed
- Provided general office and project support for the PR & Marketing Dept.
EDUCATION
PRSA Member
Richmond Chapter and Young Professionals Chapter
February 2022 - Present
Virginia Commonwealth University (VCU)
Richmond, VA
August 2018 - December 2022
Bachelor in Humanities and Science
Concentration: Public Relations
Minor: Art History
Maggie L. Walker Governor’s School for Government and International Studies (MLWGS)
Richmond, VA
August 2014 - June 2018
GPA: 3.8
CERTIFICATIONS
Meta Certified Community Manager
Earned September 2023
Meta Certified Digital Marketing Associate
Earned July 2023